Ubisoft announced today that it has acquired full intellectual property rights to the Tom Clancy name from Mr Tom Clancy. The acquisition means Ubisoft can create future Tom Clancy titles including films, books and merchandise as well as games, completely free of any royalty payments.
While the sum involved was undisclosed, it is likely to be in the region of £15 million, based on Ubisoft’s previous 2007-2008 financial year cash position of €150 million, compared to its current €130 million estimate.
“The Tom Clancy brand is recognised around the world for offering exciting video games, films and books,” said Ubisoft CEO Yves Guillemot, “The most recent example of such value creation through brand management is the EndWar book, based on the video game story, which has been in the NY Times top 10 Paperback Mass Market Fiction best-seller list for the last four weeks.”
Financial wisdom aside, the move by the French publisher signifies an unofficial severance from the man behind the brand, as the amount of input Tom Clancy had into every game created under the name was questionable anyway.